'No make-up selfies' raise €1m in just one week
Those 'no make-up selfies' have now raised €1m in just one week.
The social media craze where people post photographs of themselves without make-up has sparked a viral tsunami of funding for the Irish Cancer Society.
A delighted Mark Mellett, head of fundraising, told the Irish Independent that €1m had been donated to the society through #NoMakeUpSelfies.
The campaign has seen massive support from the social media world, as well as many high-profile personalities who took photographs of themselves and posted them online, including Sile Seoige, Majella O'Donnell, Daithi O Se and Ray D'Arcy.
Mr Mellet said: "We are heartened by the amazing and unprecedented response from the Irish public – both at home and abroad – as a result of the #NoMakeUpSelfie movement.
"Since the #NoMakeUpSelfie phenomenon started, donations have been coming in from supporters in Ireland and across the globe – from Europe to South America, Canada and the USA, New Zealand and Australia – and even from Africa, Asia and the Middle East. I'm thrilled to say the society has received €1,000,000 in donations."
The money raised will go to fund the society's breast cancer services and research.
Donations can be made by calling 1850 60 60 60, visiting www.cancer.ie or texting Pink to 50300 to donate €4.
The #NoMakeUpSelfie craze has grown organically as a viral movement and is not directly related to the Irish Cancer Society.