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Tuesday 16 September 2014

World Cup drinks promotion turns into nightmare due to Germany's epic scoring

Roisin Dubh lowered the price of a pint by 50cents each time a goal was scored

Published 10/07/2014 | 11:58

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Germany's seven goals kept the punters in the Roisin Dubh more than happy in Galway
Germany's seven goals kept the punters in the Roisin Dubh more than happy in Galway

A GALWAY bar was left badly stung after a World Cup drinks promotion turned into a nightmare, when Germany’s epic scoring left them with a bill for hundreds of euro.

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The Roisin Dubh on Dominick Street in the city urged football fans to watch the Germany v Brazil semi-final at the premises. And to entice fans on both sides they promised to lower the price of a pint by 50cents each time a goal was scored.

Seven German goals later resulted in an exhausted barman and a broke owner, with pints of Erdinger going for just 50 cents while the match lasted.

However, the staggering eight goal game has not put the pub off. They held the same promotion last night for the Argentina v The Netherlands semi-final. And owner Kevin Healy said he was planning to do it all over again for the final.

“We’ve done these promotions before in rugby with 50cents off pints of Guinness each time Ireland gets a try, but it’s never backfired like this before,” he said.

While only 70 to 80 fans started out watching the Brazil Germany action in the popular bar, the numbers had increased to around 150 by half-time as word spread.

“By that stage the pints were only €1.50 and we were sure that was it done. No one could have predicted that they would keep scoring. But we all got behind it, by the end we were cheering for an eighth goal so the drinks would be free,” he added.

Mr Healy estimates that between two and three kegs of Erdinger were drank during the game amounting to around 200 to 300 pints in total.

“It didn’t really cost us an awful lot and we stopped the promotion when the final whistle blew. People were enjoying it but they weren’t ordering huge numbers of pints."

"We had one guy who had ordered two pints and by the time they were poured they were a euro cheaper. Most people had two or three pints so there were no problems,” he added.

Last night the bar re-enacted the promotion for the second semi-final between Argentina and The Netherlands. Pints of Heineken and Hand of God larger were on sale for €4, with the price dropping by 50cents for each goal scored.

And the pub plans to do the same for the final.

“We’re pretty sure we won’t see the same number of goals happen again but I imagine we’ll get a bigger crowd of people hoping it does,” he added.

Over 580,000 tuned into to RTE to watch Germany demolish Brazil in the World Cup semi-final.

The 7-1 win saw the highest audience of the tournament so far and represented a 42.25pc share of the available audience.

A further 100,500 watched RTÉ’s coverage live online and on mobile devices.

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