US ginger group sends over sun block for redheads before they auburn
Organisers of next weekend's Irish Redhead Convention have taken extra measures to ensure pale-skinned festival-goers avoid sunburn - after shipping in thousands of sachets of sunscreen from the US.
More than 2,000 redheads, including some from as far away as Australia, are set to attend the upcoming ginger-themed event in Crosshaven, Co Cork.
And festival chiefs have promised to provide every redhead with free high-factor sunblock in a bid to raise awareness of the dangers of skin cancer.
Redheads are more vulnerable to skin cancer and melanoma than people with dark or blonde hair - even if they do not spend time in the sun.
Organisers of the convention, which raises funds for the Irish Cancer Society, said they were delighted when the man behind another red-hair-themed festival got in touch.
Organiser Joleen Cronin said: "An American man called Rusty Weise, who runs an event in Portland, Oregon, contacted me and offered to send over 2,000 sachets to us.
"They were left over from a previous event and he was more than happy to donate them to the convention in Cork, because of the great work they're doing.
"People with red hair should wear sunscreen all the time, whatever the weather, because we need to be extra cautious."
Festival events include carrot-tossing, a gingerbread man party, redhead darts, a best red beard contest and ginger speed-dating, while flame-haired blues singer Mary Coughlan is the headline musical act.
Red is the rarest hair colour in the world, accounting for just 0.6pc of the world's population. Scotland has the highest number of redheads per capita at 13pc, followed by Ireland at 10pc.
The Irish Redhead Convention runs from next Friday (August 21) to August 23 in Crosshaven, Co Cork. For more information, see www.redheadconvention.ie.