Monday 5 December 2016

Tributes paid to former Independent Newspapers managing director Joe Hayes

Geraldine Gittens

Published 11/07/2016 | 16:43

A former managing director of Independent Newspapers, Joe Hayes (69), has died following a long illness.

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Mr Denis Joseph Hayes died peacefully in hospital surrounded by his wife Colette and his five children.

Mr Hayes first joined Independent Newspapers from the Gallaher tobacco company in 1979, where he quickly devised a range of marketing techniques for the titles in the group. Former colleagues have hailed Mr Hayes' acumen and expertise in the world of marketing, through which Independent News & Media (INM) greatly benefitted.

He was pivotal in positioning Independent Newspapers and INM in a very competitive market.

Tributes have been pouring in for the former managing director, originally from Co Kerry, today from his former colleagues.

Former INM advertising manager Brendan McCabe said:  “He was the most brilliant marketing person that I ever knew.

"He had all the attributes, he was creative, energetic and very compassionate in terms of the people who worked for him.”

Former INM managing editor Michael Denieffe said: “I’m very saddened to hear of the untimely death of Joe Hayes. He was a mercurial, driven MD who spearheaded a refocusing of the Independent News & Media titles through marketing techniques.”

Robert Pitt, chief executive at INM, said Mr Hayes had been key to cementing Independent Newspapers’ pre-eminent position in the Irish newspaper market.

Mr Pitt said: “I am deeply saddened to hear of the death of Joe Hayes and pass on my condolences to his family.

“Although I never got to meet Joe, I knew him by his reputation. Joe was an innovator and recognised the importance of marketing and market research for newspapers.

“He had an intuitive knowledge of what the readers wanted and delivered this with intelligent marketing and promotion to complement the editorial style of each title within the group.”

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