Solicitors aim to change stuffy image with rebrand
THE Law Society, the ruling body for solicitors, has got a brand makeover to rid the perception it's "an old boys' club".
Last night, the society, which represents more than 10,000 practising solicitors, revealed a new logo, below, which drops its Latin motto "Veritas Vicet" or "truth prevails".
The society says the rebrand, which comes ahead of plans by the Government to radically overhaul the legal sector, marks a significant step in implementing the recommendations of the Future of the Law Society Task Force report, first published in April 2013.
The "driving force" for the recommendations was publication of the Legal Services Regulation Bill in 2011 by the former Justice Minister Alan Shatter.
The legislation, which will introduce a new legal regulator for solicitors and barristers – and includes controversial plans to let lawyers form businesses with other traders such as estate agents – is finally set to become law by the end of this year.
The revamp was also driven by discontent among solicitors who believed that the society was not defending them amid a hail of negative publicity surrounding so-called "rogue solicitors" jailed for thefts and fraud.
More than 40 solicitors have been struck off since 2008 and the Law Society's Compensation Fund – used to pay victims of dishonest solicitors – has paid out more than €20m to clients in the past five years.
"The new logo is just one part of a complete rebranding exercise, which conveys the message that the Law Society is proud of its tradition, but prepared for the future," said Ken Murphy, Director General of the Law Society.
The Society has actively lobbied to save the jobs of up to 60 staff in its regulatory division by seeking their transfer to the new Legal Services Regulatory Authority.
It also wants to protect its Compensation Fund in the event of the introduction of alternative business structures or multi-disciplinary partnerships.