Tuesday 25 July 2017

Ryanair's immigrants tweet 'was a cheap shot'

The spoof picture tweeted by Ryanair yesterday
The spoof picture tweeted by Ryanair yesterday
Catherine Devine

Catherine Devine

Ryanair has been criticised for "poor taste" after tweeting that "Immigrants flies Aer Lingus".

The tweet was sent out last night, hours after it was revealed two Aer Lingus employees had been arrested in relation to an international illegal immigrant smuggling network through Dublin Airport.

In response, Ryanair tweeted a picture of a "man-sized catering" box with the caption "Immigrants flies Aer Lingus".

It initially caused a storm online with many saying it was in "bad taste" and "idiotic".

Labour TD Brendan Howlin said the tweet was an "unbelievably cheap shot from Ryanair".

"Low standards, made simple," Mr Howlin said.

One Twitter user wrote: "This is disgusting and not ok." Another said: "Idiotic, stupid and poor taste tweet. It also makes no sense and isn't even comedically intelligent. You've failed in every respect."

Ryanair, headed by colourful chief executive Michael O'Leary, has a long history of pushing the boundaries when it comes to advertising and online campaigns.

A Ryanair spokesperson responded by saying: "While everyone loves our low fares, our social media posts may not cater to all tastes."

Irish Independent

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