Ryanair will even warm a baby's bottle as it tries to woo families
RYANAIR is trying to woo families with a new package of measures it said could save parents up to €400 a year.
The airline has announced a range of family discounts and new services including bottle warming on board flights as part of its bid to reinvent itself as more customer-friendly.
The new 'Family Extra' product offers 50pc reductions on bag check-in fees, allocated seating and insurance for children.
It also includes an extra 5kg infant bag allowance for those bringing a baby on board, with two free pieces of infant equipment such as a buggy, booster seat, car seat or travel cot also permitted in the hold.
Families who make two trips in a year can also avail of a 20pc reduction on a third trip booked within six months.
Ryanair chief marketing officer Kenny Jacobs said that a family with two children availing of all of the reductions would save around €200 a year, while a larger family with four kids could save €400.
"We are doing this to encourage a certain type of family customer and also to encourage families to think about making an extra trip with us," he said.
The discount for a third trip could be availed of by obtaining a voucher code from Ryanair within four weeks of the second trip, but every member of the family didn't have to travel on it.
Mr Jacobs said Ryanair had got feedback from parents on the need for some of these changes and had also looked at measures that would improve customer experience.
Customers do not need to sign up especially to get the family discounts as they apply automatically for any flights being booked by families from now on, he said.
With bags costing up to €35 each to check in online, a family checking in four pieces of luggage could save up to €140 on a return flight, and it was likely most people would now check bags in their children's name to avail of it, he said.
The fee for bringing an infant on a flight sitting on a parent's lap has now been reduced to €20.
However although the baby must still be held during takeoff or landing those wishing to purchase an extra seat for the baby to use during a flight may now also bring an approved carseat on board.
Allocated seating and priority boarding prices have also been reduced for children.