Rory McIlroy snaps up prime Dublin property on Dawson Street
At the tender age of 26, Rory McIlroy is among the world's highest-paid athletes.
With three of the four major golf championships under his belt and a deal with Nike believed to be worth a cool $200m, his talents have allowed him a lifestyle off-course that includes a Florida mansion, a €150,000 BMW supercar and luxury holidays from Dubai to the Maldives.
But not one to get complacent, the financially-savvy sports star has recently begun investing in Dublin property.
The world number two has quietly purchased a premises at 51 Dawson Street - the building that houses the new super-chic cafe Featherblade.
Micro menus are the latest big trend for Dublin diners and the steakhouse has followed the simple formula to cook one thing - steak - and do it well for city foodies.
But few know the famous name behind the building.
The premises went up for sale recently with a guide price of €4.25m and the golfer was quick to spot the potential of the prime location that will soon have a Luas stop just metres from its door.
It will make the golfer a guaranteed six-figure sum in rental each year and a source told the Sunday Independent that the golfer might even have bigger plans for it in the future. "It's been a very shrewd investment for Rory because the value of the property meant it was under the radar for foreign vulture funds. It also has huge potential. Rory can now use the office space up top to convert it into a cool bachelor [pad] in the centre of town."
With the economy starting to purr once again, another high-profile name to have become recently involved in the area's hotspots is Derry Desmond - son of billionaire tycoon Dermot.
Along with Michael Lavelle and Suzanne McNulty, Derry has been named as a director for Zozimus - a trendy new bar that has just opened its doors on Anne's Lane in Dublin 2.
The chic joint is named in honour of Michael Moran (nicknamed Zozimus), the 19th Century balladeer and poet who entertained the public on Dublin's streets.
An investment of €2m is rumoured to have been put into the bar to transform it into one of the city's most sought-after late night spots. Cocktails come under the heading Behan, Synge, Yeats and Heaney and the menu includes treats from sushi to steak sliders and truffles.
Next to Zozimus, Derry's father Dermot Desmond is owner of Ireland's top casino - the Sporting Emporium.
Last year Derry, along with his brothers Brett and Ross Desmond, opened the Five Guys burger outlet in Belfast city. The three Desmonds now plan to bring Five Guys to 10 locations in Ireland, North and South, according to Brett, with up to five outlets in Dublin.