'I'll make your girlfriend feel amazing and special'
So you think you're being clever letting your wife go shopping while you sneak off to the pub with the lads?
Well, meet devilishly handsome Warren Dowdall and think again.
He is about to make dreams come true for Irish women with a mission to make them feel, well, special again.
The irresistibly handsome model-turned-make-up-expert has been hired by Brown Thomas to become Ireland's first male beauty personal shopper (BPS).
Well-heeled shoppers can book a date with him to make them feel beautiful.
He told the Sunday Independent: "I want to bring something unique out in every woman, to make her feel special and amazing. That's where I get my job satisfaction - when I see her face light up."
Nervous husbands may be forgiven for not feeling reassured by Warren's, well, reassurances.
"I'll look after her, I'll mind her, I'll get her back to you safe and sound and she'll feel fantastic by the end of it," he said.
The 30-year-old also happens to be a double for Hollywood heartthrob Jessie Metcalfe - the actor who played the devil-may-care teenage gardener in Desperate Housewives.
He also previously played the role of Prince Charming for Disney before he was headhunted by fashion behemoth Yyes St Laurent, where they instilled in him the mantra "to celebrate and put women on a pedestal".
Now a decade in the beauty industry, Warren originally developed an interest for skincare during his teenage years whilst suffering from severe acne.
"It affected my confidence, we are all our own worst critics, and I wanted to understand skincare to gain control of the problem.
"When I played Prince Charming, we had to learn how to do our own make-up and I realised I had a natural eye for it."
The off-beat beauty expert has been hired by luxury department store Brown Thomas the wrapper comes off the newly revamped beauty hall as part of €9m ground-floor refurbishment this week.
Appointments range from 30-90 minutes and the booking deposit is redeemable if you purchase a make-up product.
Warren added: "I'll respect individual style and simply give you the best advice possible for the look you are going for. The main thing is that a woman feels comfortable with me and that she'll be able to be her own make-up artist once she leaves me, armed with new knowledge and a wearable look that suits her."
And just so men don't feel left out, Warren also offers a grooming service specifically tailored for males, including a lesson in the art of shaving, and showcases a range of beauty products for the boys.