Saturday 10 December 2016

Facebook apologises for mistaken removal of 'overtly sexual' Irish breast check post

Published 08/10/2015 | 10:15

Facebook's move to establish a new data centre in Meath would make it one of Ireland's largest tech employers
Facebook's move to establish a new data centre in Meath would make it one of Ireland's largest tech employers

Dublin's Well Woman Centre fell foul of Facebook's strict policies recently as a post detailing the steps to a breast self-exam was removed from the social network.

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The post contained an illustrated tutorial on how to perform a monthly breast 'self-exam' containing five steps.

The Centre attempted to promote the post on Facebook "to promote breast cancer awareness", but Facebook rejected the ad during it's standard ad review.

The response read that the post was rejected for being "overtly sexual".

However, Independent.ie understands that Facebook has apologised for the removal and reinstated the post.

With 45 million businesses using Facebook to promote their business per month, the global giant utilises review programmes which include automated and manual review of ads. Occasionally this process can make a mistake.

Facebook confirmed to Independent.ie that the Well Woman Centre's post removal was, in fact, a "mistake", one which has been rectified.

On Wednesday, The Women's Council of Ireland called the move "ridiculous", adding "We've had breastfeeding articles removed from Facebook for 'nudity'".

The Well Woman Centre added that the rejection of the ad was "crazy... given some of the highly gratuitously sexualised images you see on (Facebook) sometimes".

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