Dublin City Council didn't make a single cent from Disney after Spire turned into giant lightsaber
Dublin City Council is not earning a single cent from movie giant Disney after the Spire on O’Connell Street was lit up into a giant lightsaber to promote the new Star Wars film.
The iconic city landmark was illuminated with a column of blue light that extends beyond its height to produce a spectacular visual effect.
It will remain lit until January 2 as the movie, Star Wars - The Force Awakens, proves to be a box office hit.
But Dublin City Council has confirmed it did not charge Disney for the use of the Spire as a promotional tool for the Christmas blockbuster.
This is despite the fact that London authorities received the equivalent of €33,000 for a similar publicity stunt using Nelson’s Column on Trafalgar Square.
A council spokeswoman said there was no payment made to it to use the Spire, but that the lighting of the landmark had not cost the council any money either.
“The council worked with the sponsors to allow the lighting of the Spire, but we didn’t have to pay for it, and also didn’t receive any payment,” she said.
“We feel that it will serve as an attraction to O’Connell Street at this festive time of the year,” the spokeswoman added.
Former Lord Mayor Christy Burke today said the council lost out on an opportunity to raise €30,000 that could have been used by Brother Kevin in the Capuchin Day Centre.
“He had 600 people visit the centre for breakfast this morning, and there will be 400 for a meal this evening,” said Cllr Burke.
“The service Brother Kevin offers costs more than €4m a year to run and the vast majority of that is obtained through fundraising, but it’s not too late for the council to make a gesture and donate a sum anyway,” he added.
Partially filmed in Ireland, there has been a lot of hype about the Star Wars movie’s release.
Skellig Michael off the Kerry coast were used as a location during the production of the movie, and appears in all its splendour in the last three minutes of the film.
A special showing for the people of Kerry was shown in Killarney and attended by locals who worked on the set, ferrying crew members to the Skelligs and ensuring their safety and the integrity of the landmark.