Discovering Dublin is a walkover for tourists
It's getting to the point that if our dwindling bands of corner boys spend a little too long loitering on any corner in the 26 counties, they run a real risk of having a Fáilte Ireland sign slapped on their foreheads and declared to be part of a Heritage Trail forthwith.
Ever since the boreens of the Wild Atlantic Way became paved with gold, other parts of the country have been scrambling to create all classes of themed walks and trails. In April, 'Ireland's Ancient East' was launched to lure visiting history buffs into the east and south east - and now it's the turn of the capital to get the trail treatment.
To mark the launch of Dublin's new walking wheeze, Tourism Minister Paschal Donohoe and Dublin Lord Mayor Christy Burke posed with various characters - including an axe-brandishing Viking.
"I usually flinch when there's talk of axes," (half)-joked Paschal.
The four new routes which criss-cross the city are: Rebellion, which centres on the 1916 Rising; The Story of Dublin, which looks at 1,000 years of history; Echoes of War, which explores stories of battles and conflict; and Empire, which deals with life in the capital under British rule.
"It's a really important stage of marketing Dublin for tourism," said Paschal.
The trails are supported by a new free app, Dublin Discovery Trails, which contains information, maps and audio guides.
Unsurprisingly, there is no Horror Trail, featuring the Anglo site, ghost estates and Leinster House. But perhaps it's just a bit too soon for that.