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Saturday 30 August 2014

Children being targeted with junkfood ads

Published 05/07/2014 | 02:30

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Children are being exposed to adverts for high fat, high salt and sugary foods in favourite TV programmes.

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A study of children's programmes broadcast on RTE and BBC found that unhealthy foods accounted for almost half of all food placements in children's programmes, while sugary drinks made up a quarter of drinks featured.

Co-author of the 2010 University of Limerick study Clodagh O'Gorman warned: "Unhealthy foods and beverages are especially common and frequently associated with positive motivating factors in children's TV adverts."

A spokesperson for RTÉ said the broadcaster was committed to promoting a positive and healthy attitude to life.

Irish Independent

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