Sunday 22 October 2017

€9.2m spent to upgrade bus fleet

Comedian Oliver Callan and model Roz Purcell officially launching the new fleet of Expressway coaches
Comedian Oliver Callan and model Roz Purcell officially launching the new fleet of Expressway coaches
Paul Melia

Paul Melia

Bus éireann passengers could be offered bespoke advertising as part of a drive to grow commercial revenues in the transport company.

GPS systems fitted to new buses entering service next week will allow advertisers to use on-board monitors to highlight local businesses in towns and villages which can be visited by passengers when they disembark.

The move was announced as the company unveiled 20 new luxury coaches at a cost of €9.2m (€460,000 each), which enter service next week in a bid to grow passenger numbers.

The company claims the upmarket coaches are "better than the car", offering access to 4G WiFi, reclining leather seats and wooden-style flooring along with charging points for phones and laptops, and ISOFIX mounting points for child seats.

The buses will be used across 23 intercity routes as part of a rebranding of the Expressway service.

A new website will allow a seat reservation system and another 40 premium coaches will be delivered for the Expressway network shortly.

Irish Independent

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