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Tuesday 23 September 2014

3Arena set to light up docklands

Michael Staines

Published 05/09/2014 | 02:30

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The O2 has been rebranded as the 3Arena
The O2 has been rebranded as the 3Arena
The O2 has been rebranded as the 3Arena
The O2 has been rebranded as the 3Arena

The old Point Theatre in Dublin has had yet another makeover - with the venue being rebranded as '3Arena'.

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The 13,500-capacity venue hosts more than 100 gigs a year, and some of the biggest acts in the world, from The Who to Lady Gaga, will take to the stage over the coming months.

To mark the occasion, the refurbished venue is hosting a '3Arena Illuminated' event, which will see the entire building lit up with what organisers are calling "Ireland's biggest ever 3D projection mapped project". The rebranding is taking place due to the takeover by 3 Ireland of O2.

Music fans are being asked to submit their fondest music memories through 3 Ireland's social media so they can be projected onto the outside of the arena for all to see.

A spokeswoman for the venue said it was possibly "one of the biggest live projections ever". "It will be wrapped around the whole building. We really want to give back to fans and celebrate the venue's re-mastering, so it is about capturing that sentiment from both sides," she said.

O2 customers will still be able to avail of ticket pre-sales and customers of both networks will have access to "enhanced music experiences", she said.

The venue is owned by events company 'Live Nation' and company CEO Mike Adamson said he was excited to embark on a new journey with a new sponsor. "3Arena will continue to thrill music fans for years to come," he said.

Irish Independent

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