€1.8m bonanza to entice more tourists
Published 08/01/2016 | 02:30
This year's St Patrick's Day parade is set to be one of the biggest ever - with €1m budgeted to lure more visitors to Ireland.
It is by far the largest amount allocated by Fáilte Ireland - and is part of a €1.8m programme of events for 2016.
The Dublin Horse Show will receive €125,000, while the Wexford Festival Opera will get €110,000. And traditional music will also receive a huge boost with Fleadh Cheoil na hÉireann benefiting to the tune of €100,000.
Overall, it is the first phase of a national expenditure plan for festivals and events, with the second phase to be rolled out next month.
Minister of State for Tourism Michael Ring said that as well as attracting more visitors, such events were important in terms of creating employment.
He said Fáilte Ireland's 2016 National Festivals Programme would drive growth from overseas markets.
"Festivals and events are the essence of tourism and are often what drive visitors to choose to come to Ireland. This funding will play a significant part in growing tourism over the next 12 months," he added.