Saturday 3 December 2016

New York parade chief provides food for thought

Graham Clifford

Published 01/12/2011 | 05:00

THE contribution of Hilary Beirne, New York City's St Patrick's Day parade chief, at the recent 'Made in Ireland' conference provided food for thought.

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He spoke of how a staggering $800,000 (€600,000) is raised for the parade in New York each year, how no advertiser or social/political movements are allowed partake and underlined the importance of forging relationships with the media.

Launching the new 'Ireland Inspires' cultural strategy 2012-2016 at the event, organisers are eager to speak to Irish people involved in the arts in the UK. They are asked to email fsmith@irishinbritain.org for more information or call 020 7520 3134.

Irish Independent

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