New VHI plans aim at younger customers
Published 15/03/2010 | 05:00
VHI is making an aggressive pitch for younger customers with two new plans that are up to €540 cheaper than similar products offered by their rivals.
The country's biggest health insurer, which lost 120,000 of its 1.2m customers last year, is now desperate to hold on to thousands more who are struggling to pay their premiums.
And it wants to win back members it has lost, particularly young, healthy subscribers.
It is able to offer the new products -- the One plan for individuals and the One+ plan for families -- at lower prices by limiting cover in private hospitals.
For instance, the cover is capped at 80pc for hip, knee and shoulder joint replacements in the Blackrock Clinic and Mater Private.
Also, under the new plan there is a €125 excess per claim for procedures in private hospitals, except for maternity and cancer treatments.
The excess refers to the amount the subscriber pays out of their own pocket before being able to make a claim.
Under the new 'One' plan an individual will pay €710 a year for cover, although it is €639 for those who avail of an introductory offer from now until May 1.