Minister Reilly rows in on cheese advertising ban battle
THE Department of Health has rowed in behind cheese in the battle over proposals to ban some adverts during children's TV programmes.
It made a submission to the Broadcasting Authority of Ireland (BAI) saying that cheese has nutritional benefits when taken in small amounts.
Health Minister James Reilly confirmed the submission was made on the BAI's controversial Children's Commercial Communications Code.
While it covers a wide variety of food and drinks, the proposal to include certain cheeses in the "less healthy" category has received the most criticism.
Agriculture Minister Simon Coveney has written to Pat Rabbitte -- who as communications minister has responsibility on the BAI -- advising against a proposal to ban ads for certain cheeses during children's TV programmes.
Dr Reilly said: "I can confirm that my department's submission considers cheese to have important nutritional benefits when eaten in small amounts."