Wednesday 7 December 2016

Life in fast lane never looked so good as Allen and Messi join up

Published 06/11/2011 | 05:00

What have Ireland's favourite TV cook Rachel Allen and world footballer of the year Lionel Messi got in common?

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The link between Ballymaloe and Barcelona comes in the form of the luxurious Audi Q7 -- a seven-seater behemoth with four-wheel drive.

Allen and the soccer wunderkid from Argentina have both been chosen as brand ambassadors by Audi and have been handed the keys of brand new Q7s.

According to Audi, Allen embodies "the quality, style and innovation" that are key attributes of the German marque.The TV chef, author and mother of three picked up the keys to her new Audi Q7 on Friday at the Audi Centre in Ballsbridge, Dublin 4.

Andrew Doyle, managing director of Audi Ireland, said: "We are delighted to announce Rachel Allen as a brand ambassador for Audi. Rachel is the ideal fit and we look forward to working with Rachel over the next year."

Audi also signed up the entire Barcelona football team to be brand ambassadors. Lionel Messi drives the three-litre turbo diesel CV Quattro triptonic Ambition.

Sunday Independent

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