Legislator got 'X-factor' makeover in corny leaflet
JUSTICE Minister Alan Shatter underwent an apparent image makeover as he tried to win back his Dublin South constituency seat in the 2007 general election.
Despite his high profile and legislative record, Mr Shatter lost his seat in Fine Gael's 2002 meltdown.
The Fine Gael TD used a series of glossy leaflets, designed by a professional PR company, to raise his constituency profile.
The corny leaflets featured Mr Shatter dressed as a character from 'Star Trek', a contestant from 'The X Factor' and in a casual pose wearing jeans and a denim shirt with a jacket slung over his shoulder.
Mr Shatter's leaflets were regarded as quite bizarre, given his image as a serious legislator.
Fine Gael sources said the loud and colourful leaflets were designed to get attention.
Mr Shatter declared €5,500 worth of donations in 2007:
•A €1,000 individual cheque from Oliver Connolly, who he has just appointed to a €12,500 part-time state position. The lawyer gave an address at the Law Library.
•A €1,000 company cheque from Peelo & Partners. The accountancy firm with an address at 38 Upper Grand Canal Street in Dublin 4 is run by Des Peelo, who advised both former Taoisigh Bertie Ahern and Charlie Haughey on their financial affairs.
•A €1,000 company cheque from Mount Kennett Development Ltd, Robert Butler Group Ltd. The commercial property group has an address at Hibernian House, 105 Henry Street, Limerick.
•A €1,500 individual cheque from Maria Toale, with an address at 44 Castleknock Avenue, Dublin 15.
•A €1,000 individual cheque from Declan O'Neill, with an address at Marshalsea Court, 20-23 Merchants Quay, Dublin 8.