Just spending €4 a week on Irish goods could create 6,000 jobs
Published 05/09/2011 | 09:47
Six thousand new jobs could be created in the Irish economy if households spent an extra €4 a week on Guaranteed Irish goods, according to new research.
The latest study by Amárach on the impact of 'Guaranteed Irish' on the economy reveals that currently we spend a mere €16 a week on Irish products and services.
But in the current economic circumstances, Irish consumers now realise it is more important than ever to buy homegrown produce with 83pc agreeing with this method of purchase over views taken five years ago.
The Executive Director of Guaranteed Irish, Mr Tom Ray pointed out that there was now an array of products, and not just foodstuffs, where customers could support buying Irish.
He said that eight out of 10 people were pro-active in looking for Irish products, but these were often not clearly marked because there was a proliferation of own brand and company symbols of items for sale.
This left people feeling powerless to know what they could do to shift the balance to home purchases, he said.
He accepted that there was a lot of confusion because supermarkets had their own symbols and there was also the problems over whether a product was originated elsewhere but packed here.
He revealed his organisation would ask the Minister Richard Bruton when they meet him today to "knock heads" together in an attempt to streamline this area of labelling.
Mr Ray said on Morning Ireland that there would soon be a full list of Irish companies on their website and this would help avoid the current misunderstandings of what was and wasn't Irish produce.