Judge dismisses case against tobacco firm
Published 25/06/2011 | 05:00
THE Office of Tobacco Control (OTC) has failed in its bid to prosecute a cigarette manufacturer accused of breaching the tobacco sponsorship ban by encouraging shop staff to promote one of its cigarette brands in exchange for vouchers.
Last March, PJ Carroll, part of British American Tobacco denied five charges against the company at Dublin District Court.
PJ Carroll was alleged by the OTC to have breached the sponsorship ban by introducing what was called a 'Pocket-a-Packet' programme for selected retailers in Ireland.
But yesterday, the charges were dismissed by Judge Bridget Reilly.
The case is expected to be appealed by the OTC on a point of law.
PJ Carroll has welcomed the ruling. "PJ Carroll seeks at all times to comply with applicable legislation and regulations and is pleased to have that affirmed," a spokesperson said.
The Convenience Stores & Newsagents Association also welcomed the decision.