'Joyce Stick' replaces boater on Bloomsday
Joycean enthusiasts and scholars celebrated Bloomsday with gusto by staging mock weddings, taking part in virtual reality gaming sessions or enjoying Bloomsday afternoon tea.
The anniversary of the day made famous by James Joyce in his iconic book, 'Ulysses', was celebrated across all quarters of the capital - with RTÉ newsroom favourites Anne Doyle and Bryan Dobson taking part in the celebrations.
Dublin's Boston College managed to take the storyline - set in 1904 Dublin - all the way into the 21st century.
At the James Joyce Centre on North Great George's Street, an entirely different view of the novel was shown - through the aptly named 'Joyce Stick'.
Using virtual reality 3D technology, users were given a rare opportunity to view James Joyce's Dublin, as depicted in 'Ulysses'.
The Joyce Stick was invented by Joe Nugent, an English professor at the Boston College, and his students.
The game provides users with an opportunity to visit a number of different locations around the city - most notably the Martello Tower in Sandycove.
"I wanted a way in which my students could get as involved as possible in the novel," Mr Nugent told RTÉ.
"Of course you can read it, of course you can listen to it, but we wondered if it was possible to in some way inhabit the novel," he added.
Elsewhere, the traditional Bloomsday breakfast saw former broadcaster Doyle join the Greek and Cypriot ambassadors at Kennedy's Pub on Westland Row.
In the evening, Senator David Norris attended a celebratory evening of late poet Anthony Cronin in City Hall.
There were also further events in Dalkey, Glasnevin, Foley Street and Sandycove, with fans of the book wearing clothes of the time.
The festivities are set to continue across today.
The highlight will be a jaunt around the capital's bars to experience the Joycean whiskey legacy.
The two-hour tour includes stops at three Dublin pubs along the way.