independent

Thursday 24 April 2014

Joe's Fiver Friday offers a Budget lifeline

BROADCASTER Joe Duffy's popular 'Fiver Friday' campaign will return next week in what he has described as a "happy coincidence" for Irish families ahead of the upcoming Budget.

The brainchild of one of the 'Liveline' host's listeners, on November 30 people around the country can avail of massive discounts in hundreds of their local shops.

RTE veteran Duffy told the Irish Independent that the "straightforward" idea of giving an extra €5 to help boost businesses was essential to helping communities.

"It's a campaign once a year that encourages people to spend an extra fiver in their local butcher or baker.

"It's about giving back, especially coming into Christmas and the business and the customer both get something extra," he said.

He added: "It's taking place the Friday before the Budget and as far as I'm concerned now, that's a happy coincidence."

The 2013 Budget will be announced on December 5.

It's going to be a busy few weeks for Duffy, who has been lined up to take over from Senator Fergal Quinn as the new host of RTE's televised initiative 'Local Heroes'.

The series is part of the national broadcaster's widespread operation to support Irish jobs and Dublin-born Duffy will front the show for its return for a second season in January.

Irish Independent

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