Jervis project proved to be costly decision
Published 29/07/2010 | 05:00
ARNOTTS, home to generations of Irish shoppers, has been a cornerstone of successful, city centre retailing for 160 years.
In recent years, it displayed a keen appetite to acquire new labels for the store, the northside's answer to chic Brown Thomas on the southside.
But the store's decision to expand their brand into the Arnotts Project in the Jervis Street Centre proved an expensive experience.
Former Arnotts marketing and merchandising director Eddie Shanahan said the shift "resulted in the loss of intellectual capital -- people who understood the Irish consumer psyche and the Arnotts brand".
He added: "Now we are faced with bankers running Arnotts and I hope they have the expertise and that they understand the Arnotts customer."