Irish Tesco customers charged almost three times more for Prosecco, Facebook rant reveals
Published 09/05/2016 | 11:19
AN eagle-eyed Tesco shopper has revealed the supermarket is charging Irish customers almost three times more for the same bottle of Prosecco than customers in Scotland.
Lisa Kiernan, from Maynooth in Co Kildare, noticed the price difference on a recent trip home.
Bella Cucina brand Prosecco is sold for just €7 in Scotland - yet shoppers here have to fork out €18.
However, Tesco told Independent.ie the price of the Bella Cucina brand of Prosecco dropped to €14 on April 20, nine days before the original Facebook post.
She posted a photo of the price difference on Tesco Ireland's Facebook page, saying: "Hi Tesco! I do not think it is very fair on my Prosecco loving friends and family in Ireland having to pay €17.99 and I only pay £5.50 (approx €7.00) for the same bottle of Prosecco in Scotland!! Please sort it out!! Thanks Lisa #firstworldproblems'"
Other users chimed in in agreement, with the post being shared over 6,000 times in the last week.
Responding to the complaint, Tesco Ireland said: "It is never our intention to mislead our customers. The Scottish price you reference would be subject to different excise and VAT rates than here in Ireland.
"Excise duty on sparkling wine and champagne in Ireland is double that of still wine which - in addition to 23pc VAT rate - means that the prices are not comparable in different countries."
However, Lisa pointed out that other drink prices do not showed the same disparity.
The supermarket responded to Independent.ie saying: "We work hard to offer our customers clear, fair and transparent pricing.
"Excise duty on sparkling wine and champagne is higher in Ireland which in addition to VAT and freight costs can result in price differences for imported products like sparkling wine.
"Excise duty is set by the government and the duty cost per bottle for this particular brand of Prosecco is €6.37 (£5.02). In addition to excise duty, this product is subject to 23pc VAT in Ireland compared to the UK’s rate of 20pc.
"Our local wine buying team based in Dublin regularly review our range and offers and the size of our product range means that customers can easily make a choice in store amongst the different products and brands available."