Fake tan, body oil and plenty of muscle, a group of Irish prison officers have caused quite a stir as they take their shirts off for a good cause.
The eleven men involved, who are aged from their early 20s to their 40s, all work for the Irish Prison Service and are set to release their first-ever charity calendar for 2014.
“None of us have ever modelled before, but we’ll be taking calls!” Wheatfield prison officer Brian Hayes laughed.
Hayes, who came up with the initiative for the Irish Cancer Society, said he didn’t expect the amount of interest he received.
“When I came up with the idea, it was originally meant to be done on a smaller scale,” he told the Irish Independent.
“It was just going to involve a few lads in-house here at Wheatfield but the news spread. We have over 6,000 ‘likes’ online now between our Facebook page and our posts online.
“The response has been so massive we had to order extra calendars from the printers.”
For the group of eleven amateur models, the photo-shoot itself didn’t disappoint.
“We went down to the training prison college in Portlaoise to do the photo-shoot so it looks realistic,” Brian said.
“It was great craic,” he continued, “a few of the lads had their fake tan done from the night before and there was plenty of baby oil involved.”
And there could be a few familiar faces on the pages too as Wicklow footballer Ciaran Hyland and former Donegal footballer Mick Doherty are both stripping down for the cause.
Proceeds from the raunchy calendar will go to the Irish Cancer Society Research fund, as a number of the officers’ families have been affected by the disease.
Brian, whose own mother Jane suffers from cancer, said they are all thinking about people in the same situation.
“On behalf of everyone involved we would like to wish everyone who is fighting cancer the very, very best,” he said.
"Myself and a few of the other lads who took part have been touched personally by cancer and we just wanted to raise awareness and much-needed funds."
The official Irish Prison Service charity calendar for 2014 will be on sale at the end of this month.
For more information on the calendar and to support the cause, visit the group’s Facebook page Prison Service Calendar 2014.