Ice bucket challenge raises over €350,000 for Irish Motor Neurone Disease Association
The ice bucket challenge raises more than €350,000 for the Irish Motor Neurone Disease Association (IMNDA) so far.
The latest online craze has already raised more than €350,000 for the Irish Motor Neurone Disease Association, with donations rising by the hour.
The Ice Bucket Challenge has seen hundreds of thousands of people around the globe drench themselves with ice cold water in aid of motor neurone disease.
Participants film themselves doing the challenge and post it on social media, nominating others to follow suit.
Those who take on the challenge donate a small amount to charity, but those who refuse donate a larger sum.
The phenomenon began in America last month and has raised millions of euro for Amyotrophic Lateral Sclerosis (ALS) – The US term for motor neurone disease.
It has since made its way across the Atlantic and has taken Ireland by storm.
Chief executive of the IMNDA Aisling Farrell told RTE News that donations escalated considerably following Rose of Tralee host Dáithí Ó'Sé taking on the challenge at the festival on Monday night.
She said that they were delighted with the amount of money raised so far and that donations are continuing to rise by the hour.
Fionnan Sheahan, group political editor at Independent News & Media, added his name to the list of Ice Bucket Challenge participants following his nomination from Agriculture Minister Simon Coveney.
After completing the challenge he nominated Independent TD Finian McGrath, UCC economists Seamus Coffey and John Considine to take on the icy challenge.
The craze is similar to the #NoMakeUpSelfie that swept the internet earlier this year.
Women across the world ditched their makeup and raised an unprecedented €1m for the Irish Cancer Society.
A €2 donation can be made to the IMNDA texting MND to 50300.