AS Cork and Clare do battle today, marital harmony in the Banner county is coming under strain.
While most newlyweds enjoy an extended honeymoon period for the first few months, for Cathal Crowe (30) and Maeve Fehilly (30) who tied the knot in July, the first argument is brewing.
While Cathal is a born and reared Clareman, he went to the Rebel county to find his wife – bringing her back to Meelick, in Clare.
"We got married on July 27 and on the day we came back from honeymoon we went straight to Dublin for the Clare semi-final against Limerick.
"The fact that we'd both made it to the All-Ireland prolonged the honeymoon elation for a few weeks, but we're on a collision course for our first domestic at the weekend," joked Cathal.
And Maeve has found herself not only living with the enemy, but working with them as well. Both teach at Parteen National School in Meelick, Co Clare, where the Banner colours have been flying proudly for the past few weeks.
Cathal, who is also a Fianna Fail councillor, admitted that he had received some stick from the local GAA club as to his allegiances.
"I got some ribbing from the club in Meelick, they knew that by giving me tickets they were helping a Corkonian. But there are a few people in the village married to Cork women so it's not just me," he added.
In order to leave the village in no doubt as to who he's supporting, Cathal has erected a number of flags at his home.
"I got in early and put up a few Clare flags on the house so there's no room for the Cork colours," he added.
Meanwhile, one brave Clare supporter is facing the ire of thousands as he goes about his daily work. Brock Semahedi from Sixmilebridge is a bus driver in Limerick.
In the run-up to today's All-Ireland hurling final at Croke Park, the South African native has received weeks of slagging from all his passengers and his Bus Eireann colleagues in the Treaty City. But as he has been wearing his Clare jersey along his route, he's probably been fair game.
The 27-year-old has been living in Clare for 10 years and working as a bus driver in Limerick for the past six.
Brock and his Dublin native wife Siobhan will be roaring for a Clare win to make it a double family celebration.