Here's what Dublin's O'Connell Street would look like after an earthquake
Published 01/05/2015 | 12:34
Here's what Dublin's main thoroughfare would look like if it was destroyed by an earthquake.
The spire still stands tall over the iconic street, but most of the buildings are in ruins.
International aid agency GOAL are using this striking image to stop shoppers and commuters in their tracks on Dublin's O'Connell Street today.
The agency are using the poster campaign to bring global humanitarian disasters like the earthquake in Nepal closer to home.
The poster, which was fashioned by a Dublin-based graphic designer, shows the street, and its buildings and monuments, lying in ruins.
"The image of O’Connell Street destroyed by an earthquake is shocking, but thankfully it is unlikely ever to happen to us," said GOAL CEO, Barry Andrews.
"We are extremely fortunate that we live in a location that will never experience a major crisis such as an earthquake, a hurricane, or a drought.
"Unfortunately, it is a reality for millions of people across the world living in places like Nepal," he continued.
"The scale and frequency of humanitarian crises globally is increasing. This presents a challenge to organisations like GOAL, as well as to the broader humanitarian community, as resources are stretched and the challenge to respond effectively becomes more and more difficult.
"Today’s posters are part of a wider campaign by GOAL to keep the Nepal earthquake - and other major crises like the conflicts in Syria, South Sudan and Ukraine, the battle to overcome Ebola in West Africa, and many other global emergencies - firmly in the public conscious."
The agency are asking the public to support GOAL's current efforts in Nepal by retweeting the image of O'Connell Street using the #HitHome hashtag and by following GOAL on Twitter @GOAL_Global.