ALCOHOL mixed with bleach, pints of whiskey and potent mixing of spirits are just some of the dangerous ‘neknomination’ videos health experts have expressed concern about as the trend continues online.
The trend - which originally began with a pint of beer being downed in one – has now intensified to see pints of spirits being consumed in seconds.
MEAS chief Fionnuala Sheehan has warned of the consequences of consuming such large amounts of strong alcohol in such a short period of time.
“The consequences of consuming so much alcohol in such a short period of time can range from alcohol poisoning to even unconsciousness”, she said.
The consequences of alcohol poisoning can be serious damage to organs, brain damage and even death.
Consuming large quantities of alcohol too quickly can also a dangerous rise in body temperature as well as affecting breathing a heart rate.
“It can also lead to a loss of control, which can lead to a person making themselves vulnerable to danger or getting into dangerous situations” Ms Sheehan warned.
19-year-old Jonny Byrne jumped into the river Barrow over the weekend after completing his challenge.
Experts have also expressed concern as new videos have seen participants mix alcohol with protein shakes, urine and even bleach.
“Obviously mixing alcohol with bleach is lethal, you could die of poisoning” Ms Sheehan said.
Neknominations have been widely condemned after being linked to the deaths of two young men over the weekend.
The deaths of Jonny Byrne and Ross Cummins have both been linked to the social media trend.
The trend, which began in Australia, initially saw participants down a pint of beer in one go.
However as the trend evolves participants are now increasingly trying to outdo each other with the drinks they consume.
Minister for Communications Pat Rabbitte has supported calls for Facebook to remove videos of the drinking game.