Green consumers pining for a real tree
This December marks the 500th birthday of the Christmas tree.
With 600,000 trees grown in Ireland every year and half of these exported, the market is worth around €15m annually.
The first tree was erected in the Latvian capital of Riga in 1510.
Legend has it that the tree was scheduled to be burned during the winter solstice but was too big. It was later discovered by children, decorated with fruit and nuts and then erected in the city centre.
A spokesperson for Bord Bia urged consumers to opt for a real fir tree this festive season. "By buying a real Christmas tree, consumers are playing a role in reducing their carbon footprint," said horticulturalist Carol Marks.
"We would encourage all consumers to celebrate the 500th birthday of the Christmas tree by supporting local growers, while bringing the real magic of Christmas to your home."
Pictured above at the launch of Bord Bia's campaign were Aoife Ward (8 ) and Daniel Greene (5 ), enjoying a festive snowball fight.