'Grand Old Dame' is back after her makeover
THE new-look Clerys department store re-opens today after being closed for over four months due to flood damage.
Commercial director Simon Smith said the revamped store features designs from its golden age in the 1920s.
Clerys was one of the world's first mass market department stores when it opened in 1853.
The original building was seriously damaged during the 1916 Easter Rising, while the current premises dates from 1922.
"When the building was designed and finished in 1922 it was ahead of its time for the capital," said Mr Smith.
"This building – the grand old dame of Dublin – deserves to be brought back to its former glory.
"Everything that is old has been left in place, but it doesn't dominate, and doesn't make you feel like you're stepping back in time."
He said a key function of the new look was to make best use of the existing architecture, which has lured shoppers from both town and country over the decades.
"The grand staircase has been brought back to its former glory.
"We also have a special lighting system in place which highlights the store's best parts and creates the right mood for shopping,'' he added.
Managing director Dominic Prendergast hopes to attract customers of all ages when the store re-opens at 11am.
"We really want to get the loyal customers to get in their sons and daughters and grandchildren," he said.