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Monday 22 September 2014

'Go public and admit mistake,' PR guru Clifford urges woman at centre of alleged rugby tryst

Published 28/07/2013 | 05:00

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MEDIA MANAGER: Max Clifford says his advice to the woman would be to explain, but not to sell her story Historic sex abuse allegations...Max Clifford speaks to the media outside his home in Surrey after he was charged with 11 historic counts of indecent assault against teenage girls. PRESS ASSOCIATION Photo. Picture date: Friday April 26, 2013. See PA story POLICE Savile. Photo credit should read: Steve Parsons/PA Wire...A

PR guru Max Clifford last night advised the woman at the centre of the rugby sex scandal to go public.

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"I would tell her go on the record, hold her hands up and say, 'I made a mistake'," he told the Sunday Independent.

Clifford has orchestrated some of the world's biggest 'kiss and tell' stories. He represented the women at the centre of both Ronan Keating's and David Beckham's high-profile scandals.

He said the woman could earn up to €100,000 if she chooses to sell her story to the media in Ireland and the UK.

"She could make a lot of money off this, if that is what she chooses to do. She could make up to €100,000. I'd be willing to talk her to if that's what she wanted to do."

A British tabloid newspaper was said to be offering a five-figure sum to anyone who would provide them with additional information.

But the PR mogul said his advice to her would be to go on the record without selling her story.

"The best advice I would give her is not to sell her story. Look, it's out there now, love, everyone knows. The horse has bolted. Sit down, do a newspaper interview but don't sell your story. They will respect you more for it.

"People will understand. All you have to do is say is that it was one of those crazy things. If you had too much to drink, say it. Explain: 'I let myself down badly and I feel terrible that it ever happened and it will never happen again.'

"She shouldn't name the players. She will get no thanks for that. She should say, 'It wasn't their fault, it was totally my responsibility and it was 100 per cent the wrong thing to do' and people would think an awful lot of her for that.

"Most people will understand once she sets the record straight and then she could move on and rebuild her life and get on with things. We all make mistakes."

Sunday Independent

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