A GIFT voucher company has moved to reassure customers that rumours it is in financial difficulty are baseless.
The Gift Voucher Shop (GVS), which distributes One4all gift cards, moved to dispel the rumour, which erupted on social media and via text messages.
GVS, a subsidiary of An Post, said the allegation was "totally without foundation and untrue".
In fact, the firm enjoyed a buoyant year in 2012, boosting annual turnover by 14pc to €150m and replicating the double-digit growth it has enjoyed for five years.
"GVS would like to assure all its customers that One4all gift cards continue to be fully redeemable," a statement said.
A spokeswoman added that an investigation had begun into how the rumour started.