The success of the Cork hurlers has given a major financial boost to the city and county, according to Cork Business Association (CBA).
"Cork takes sport very seriously and hurling is the passion of all Rebels," said CBA chief executive Donal Healy.
However, county loyalty was proving a tricky business for Laya Healthcare managing director Donal Clancy.
Donal, a proud Corkman from Mitchelstown, has to balance GAA fervour with family unity as his father, Jack Clancy, is a Clare native and lifelong Banner hurling fan. Laya staff, who are based in Little Island, are behind the Rebels, with Cork corner-back Conor O'Sullivan a popular employee.
Cork City Council has confirmed there will not be a joint-homecoming ceremony for the Cork hurlers and the ladies footballers who face Monaghan in the All-Ireland final on Sunday.
The hurlers will be welcomed back to Cork with a city centre reception at 6pm on Sunday while the ladies footballers will have theirs at 6pm on Monday. Meanwhile, Ennis will welcome back their senior hurlers and the All-Ireland-winning U-21 hurlers at 6pm on Sunday.