Elvis Presley fans will get the chance to take home the superstar's first record when it goes under the hammer this weekend as part of a Pop & Rock Memorabilia auction.
The original acetate recording of Presley's debut hit 'That's Alright Mama', which set him on the road to becoming an international icon, is dated July 5, 1954, and is being sold at the RDS in Dublin by Whyte's auction rooms on Sunday at 2pm.
Ian Whyte told the Irish Independent that it is expected to fetch at least €50,000.
"Pop memorabilia is still a big industry and is growing all the time," he said.
"The big names and bands, especially those who died young like Elvis, Thin Lizzy, John Lennon or Buddy Holly, seem to have a particular interest with fans. There's an allure about the pieces."
The acetate is just one piece of music history in the cultural artefacts. A watch given by Elvis to his manager Colonel Tom Parker (estimated to reach €8,000) and a 'Taking Care of Business' pendant gifted to his inner circle (estimated to sell for between €5,000-€7,000) also feature.
Other rare pieces include a large portfolio of Beatles memorabilia and an autographed Fender Stratocaster Squier guitar signed by the Rolling Stones.