Trinity College to be rebranded after board approve of change
Published 27/03/2014 | 21:10
Ireland’s oldest university is to be rebranded as “Trinity College, the University of Dublin” after the college board provisionally approved of the change.
The new name has been proposed in a bid to strengthen its global identity and the name change is to be used in official communications.
In an effort to maintain the college's high position in third-level rankings, it is believed the retention of the words “Trinity”, “College” and “Dublin” will mean the institution’s more colloquial name will still show up in search queries for research.
Provost Patrick Prendergast launched the rebranding initiative 12 months ago due to “fragmentation and confusion” that had been caused by the different names used for Trinity.
“Ireland knows Trinity College is a university but do people in Shanghai know that?” he said.
The plan, which includes a standardised logo, is to be put before staff and other stakeholders for observations before returning to the board for final approval.
Last year the college fell 19 places in the international university rankings, though did retain its place as the country's highest ranked university at 129th.