Monday 22 December 2014

Business students possess a sharp eye for 
business

We want to 
tackle the 
stigma that kids feel when they wear glasses, says Ross

Claire McCormack

Published 18/08/2014 | 06:00

Jill Pierse and Ross Keating, Trinity College Dublin Photo: Frank Mcgrath
Jill Pierse and Ross Keating, Trinity College Dublin Photo: Frank Mcgrath

They only graduated this year, but already three former Trinity business students are directors of their own company.

PerfectPear, a student company focused on the customisation and design of children's glasses, was established this summer.

Since July, the PerfectPear team have developed their product through the TCD Launchbox programme, designed to help students with their business ideas.

Having only completed the Business, Economics and Social Studies (BESS) course, the team, Jill Pierse, Ross Keating and Fiona Keating, are ready to leave the Launchbox studios

They have developed a standardised glasses frame with a design facility allowing children to express themselves by changing the shape, design, colour and adding accessories.

Ross Keating (23) from Kilternan in Dublin believes there is real gap in the market: "I find it really fascinating that when you go into retailers there is a whole array of designs for adult glasses and yet there is a very limited range for kids."

He said they also wanted to tackle the stigma that kids feel when they wear glasses "It's about granting the kids ownership over the design and allowing them to feel more confident and comfortable".

Grateful for the entrepreneurial opportunity, Jill, (22), from Tipperary town and Fiona Keating (22), from Mount Merrion said TCD played a vital role in broadening the concept.

"Being part of Launchbox has enabled me to realise the power of an idea when you have the right support system in place," said Jill, whose mother is an eye doctor.

Irish Independent

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