EAMON Dunphy has knocked out Gay Byrne in the bookstores.
The books were published within days of one another, toasted at VIP launches and promoted widely across the media.
But Dunphy is outselling former foe Byrne by nearly three to one in Irish bookstores.
Published on October 4, Gay Byrne's The Meaning Of Life book, taken from interviews from his RTE TV series, sold 705 copies up until Saturday, October 19.
But rival book, The Rocky Road, the first part of a memoir by Eamon Dunphy, published on October 7, has achieved sales of 1,977 in the same period, according to Nielsen Bookscan.
Eamon Dunphy told the Herald: "If I'm outselling Gay Byrne I must be doing something right. Gay is the master. He is a genius and a great man and hugely popular.
"I'm a big fan, but in the book business you want to sell as many as you can, and if you're beating Gay, it can't be bad."
Dunphy's triumph is all the more impressive as it was Byrne who got the much coveted slot to promote his book on the Late Late Show.
"No we didn't do The Late Late Show but we had Sean O'Rourke on RTE Radio and Ray D'Arcy bringing me on,"Dunphy explained.
Now friends, the two men clashed in 2003 when Byrne suggested that the soccer pundit's Eamon Dunphy Show for TV3 was doomed to failure because it clashed with The Late Late Show on Friday nights.
Dunphy laughed off the claim describing Byrne as "the grand old man of RTE".
Byrne later hit back criticising the TV3 chat show which ran for just one season.
Neither man attended the other's book launch, both of which took place earlier this month.
"We had plenty of stars in the room," added Dunphy.