Drive to help women quit smoking 'before 30'
A NEW advertising campaign aims to help women quit smoking as the number of smoking-related diseases among females is reaching "epidemic proportions".
The Irish Cancer Society, which is behind the campaign, said it is concerned at the high level of female smokers under 35.
"The number of women dying from lung cancer now exceeds the number of women dying from breast cancer," said a spokeswoman.
The 'I'll Quit When I'm 30' advertisements are aimed at "urging young women who set a date to quit but find it difficult to stick to that date".
"The society encourages women to pick their quit date and then plan, prepare and get help in advance so that they can take control of their lives, their health and their looks," she added.
The National Cancer Registry revealed the number of lung cancers in women is increasing by 3pc a year and will be "a predominantly female disease by 2025".