BANKRUPT reality star Calum Best is encouraging young people to drink alcohol sensibly and avoid the "mistakes" he made growing up.
The son of Manchester United footballer George Best has put his current financial problems down to too much partying after his father's death in 2005.
The former model, who grew up in Miami and is now based in the UK, admitted to spending all his money on an extravagant lifestyle, including drinking every day.
Best (32) hasn't completely given up alcohol, but insists he has adopted a better approach to his consumption and monitors his intake.
"I don't want to go around saying I don't drink now, but I can't hack it like I used to.
"Compared to what I used to be like ... the enjoyment of alcohol is few and far between," he said, speaking on TV3's 'Ireland AM'.
"Mistakes I made in the past of probably using too much alcohol put me in this situation (of bankruptcy).
"I've bettered my life in so many other ways, but it's mistakes I made when I was a 24-year-old and drinking too much when I lost my old man; these things catch up on you eventually."
Best was in Dublin yesterday to support the launch of Reduce Your Alcohol Use campaign, which aims to raise awareness of the genetic link associated with alcohol dependence.
More than two-fifths of people surveyed by Empathy Research have a family history of alcohol problems, while almost a third admitted they drank moderately or not at all as a result of how people in their family drank alcohol.