Double delight for die-hard denim fans
Published 02/04/2010 | 05:00
The humble blue jean has never been so fashionable and this season the cutting-edge look is twice as nice, with double-denim a big hit.
Denim originated in France where it was called Serge de Nimes and, over the years, no other fabric has got the attention that denim has.
We've bleached, distressed and customised it. We've even sand-blasted it, and washed it with stone and acid.
Experts have engineered, volumised and deconstructed the shape and still our love affair with denim continues.
Die-hard fans were criticised for their Texan tuxedos -- wearing denim top and bottom -- however, layering criticism went out the window this season as international couturiers fell in love with the 'Marlboro Man' look.
Torn, ripped, baggy or harem baggy style, denim comes in a variety of shapes and sizes this season.
All shades of indigo blue are on trend and, on a positive note, the days of low rise with waistbands that drifted south and unleashed muffins tops have faded away.
BT2 stores in Dublin are devoting the month of April to a homage to the fabric, which has scaled incredible heights since it first emerged as the working man's apparel.
'Denimologists' are being drafted into stores in Grafton Street, Dundrum and Blanchardstown to give advice on how to achieve the new look.
Our picture shows models Irma (left) and Martha during their search for perfect-fit jeans in Dublin yesterday.