Datalex signs lucrative deal with JetBlue
DUBLIN-BASED travel-software firm Datalex has signed a multimillion-dollar deal with US airline JetBlue. It has sold its Travel Distribution Platform product to the American carrier as part of a contract that is thought to extend over a number of years.
Airlines use the Datalex product to squeeze as much revenue as possible from their passengers. They use it to sell ancillary products and other services.
Among Datalex's existing clients are airlines around the world, including Delta, Air China, Virgin Atlantic, United and Aer Lingus. JetBlue is also a code-share partner with Aer Lingus.
Datalex chief executive Aidan Brogan said the deal with JetBlue was "further recognition" the company was an industry leader in airline retail solutions.
JetBlue said the deal with Datalex would strengthen its ecommerce capabilities and the system would be rolled out in the second half of 2014.
JetBlue yesterday announced that its fourth-quarter earnings jumped to $47m (€34.5m) from $1m a year earlier as passenger traffic and revenue increased. Its revenue rose 14pc to $1.137bn (€828m) in the quarter.
The airline's operations had been hit in the fourth quarter of the previous year by the impact of Superstorm Sandy.
"We continue to be pleased with strong revenue performance throughout our network as we continue to generate a revenue premium versus the industry in many of our key markets," said JetBlue president Robin Hayes.
Datalex said in an interim statement last October that it expected to deliver earnings growth of between 25pc and 30pc for 2013. It has also been working on securing its first deal in South America.