Daffodil Day won't be a damp squib again with fundraiser app
Published 11/03/2014 | 02:30
THE Irish Cancer Society is not taking any chances on the weather putting a dampener on this year's Daffodil Day campaign.
After losing close to €500,000 in donations after a month's worth of rain fell in one day last year, the society is banking on the internet to give it a dig out.
Electronics giant Dell has upgraded a new free app it introduced in 2011 that allows people to make a donation to the annual appeal without leaving the comfort of their homes on March 28.
The charity reported a 50pc drop in street donations last year after torrential rain, flooding and even snow in some areas made selling daffodils and other merchandise next to impossible, leading to a loss of €460,000 on its biggest fundraising day of the year.
"Part of the problem last year was that people were running from the shop to the car because of the weather," said the charity's fundraising spokeswoman Donna Parsons.
But with the new app, people can make a direct donation over their smartphones or other devices. The app also allows people wishing to volunteer on the day or to keep on top of other fundraising events to get in touch instantly. The initiative is aimed at younger people and "for those into social media", she added.
Foul weather aside, the charity is also facing a new challenge, thanks to the long-running controversies over salaries in the charity sector.
But Ms Parsons said the Irish Cancer Society was transparent, saying that 78 cent of every euro donated goes directly to services, with the remaining 22 cent spent on administration and fundraising.
"We've had loads of queries over it," she said.
"But our accounts are very tightly managed and everything is published on our website."
Anyone interested in downloading the app, making a donation or volunteering for Daffodil Day can do so by logging on to www.cancer.ie/daffodilday.