THE City Bin Company has said that it will expand into the area managed by Dublin City Council today as it takes on rival Greyhound.
The company said the first 5,000 customers to switch will pay just €99 for waste collection next year, as it seeks to build up market share.
"The people of Dublin city are deserving of a much higher-quality of service from their waste collector than what they have been used to," City Bin head Gene Browne said.
Galway-based City Bin increased its workforce by 35 people or 50pc earlier this month, following a €15m deal with Lebanon-based Averda, a private waste company with operations in the Middle East and north Africa.
Last month, it emerged that Greyhound was charging some Dublin customers twice as much as others for the same service.