Thursday 27 October 2016

'Children were terrified' - Irish owners of cereal café slam protesters after premises pelted by paint and cereal

Published 27/09/2015 | 10:59

Alan and Gary Keery are 'obsessed with everything cereal' (

THE Irish owners of a café in London have had their business attacked by anti-gentrification demonstrators.

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Alan and Gary Keery from Belfast opened the Cereal Killer cafe in Shoreditch last year.

However on Friday evening the premises was pelted with cereal and paint during an angry protest.

Alan Keery told the London Standard: “There were children there – they were terrified,” he said. “The staff were absolutely terrified. It was an angry mob throwing paint at the windows. They had torches and pigs’ heads.

“There were people shouting about gentrification and taking back east London.

“They’d brought cereal and they were throwing it at the shop.”

He added: “I think it’s an absolute joke, a bunch of people attacking us. We’re a small business. There’s other big chain places around Shoreditch – me and my brother started a business out of absolutely nothing and we’re trying to grow it.

“We’re being targeted as the poster boys of gentrification and that’s not our fault.”

Alan and Gary Keery are 'obsessed with everything cereal' (
Alan and Gary Keery are 'obsessed with everything cereal' (

The café caused controversy when it opened after a Channel 4 interviewer queried if its prices were too high.

Gary Keery cut the interview short before posting a Facebook post about the line of questioning.

“You obviously don't understand business if you think I don't have to put a mark-up on what I sell,” he said in the post on the cafe’s Facebook page. “It may be the poorest borough in London but let's not forget Canary Wharf is also in this borough but I am the one to blame eh?”

Irish cereal cafe owner posts online rant about Channel 4 reporter

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