Charity hopes TV viewers can help plug funding gap
A children's hospital is hoping kind-hearted television viewers will help it cope with a €2m shortfall in fundraising.
TV3 presenter Colette Fitzpatrick spent some quality time with patients at Our Lady's Children's Hospital in Crumlin, Dublin, as the television station named the hospital's fundraising body as its official charity of the year.
The Children's Medical & Research Foundation (CMRF) highlighted a €2m hole in its fundraising targets this year as it received the award.
As the station's official charity for the next 12 months from September 1, some of TV3's best known personalities will take part in fundraising activities.
As part of its commitment, TV3 will also develop a number of initiatives to help raise much-needed funds for the CMRF over the next year and support the charity's campaigns.
Chief executive Joe Quinsey said: "We are delighted to have been selected by TV3 as its official charity for the year. TV3's support and the access it offers to the station's many viewers all over Ireland present us with a great platform to raise awareness of what we do and raise much-needed funds.
"We are €2m short of our fundraising target for the year, so we are keen to use the support of TV3 to help us," said Mr Quinsey.
"Our annual fundraising target allows us to improve facilities and the level of care offered at the hospital, but also to sustain our investment in essential research."