Saturday 25 October 2014

Capital to get tourism makeover

Michael Staines

Published 26/08/2014 | 02:30

DUBLIN tourism is set for a cash injection of around €20m and a new brand image based on the city's literary heritage and sporting culture.

A new taskforce is to decide on a digital marketing strategy focused on growing Dublin's tourism potential internationally.

Announcing the plans, Failte Ireland chairman, Michael Cawley, said Temple Bar "has become less than an asset" for tourism adding that for female tourists in particular, the city is "not the most attractive".

Adrian Cummins, Restaurants Association of Ireland CEO, said business owners in Temple Bar will be "aggravated" by Mr Cawley's comments and called on him to clarify his meaning.

"Dublin is more vibrant now than I have seen it for at least five years," he said.

Mr Cummins welcomed the initiative but warned that the city has certain social difficulties that need to be "tackled head on".

"We need to make sure that when tourists arrive into this country, they feel like they are in a nice capital city, and unfortunately we have an element of aggressive begging and drug use on the streets that needs to be dealt with," he said.

John Concannon, the Director of Market Development at Failte Ireland, said that although Dublin tourism is actually doing extremely well, "in order to broaden the city's appeal we need to present a broader perspective of Dublin's cultural dimension - which includes Temple Bar, but is not exclusive to it."

Irish Independent

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